After making such an impact with the cross-company campaign in 2021, I was asked to lead the next reiteration of the initiative.
The 2022 NBCU company-wide initiative continued to celebrate and showcase the stories of women across the NBCU family and beyond. Amplifying these stories across NBCU’s vast reach, helps to pave the way for future generations of women to make their voices heard, empowering them to create the next chapter of Women’s Herstory.
Hero Anthem
Creative Director, Writer
The way forward for the next chapter of Herstory is including the stories of all kinds of women. Choosing to feature LGTBQ+ advocate and “Live from E!” Host, Laverne Cox, as our hero talent in our anthem, I pushed NBCU to be intentionally progressive about inclusion and looking at women’s herstory through an intersectional lens.
CROSS-COMPANY REACH
This campaign truly reached every business unit at NBCUniversal and grew exponentially from the previous year . From TODAY to local NBC affiliates, the unified message and look of the campaign, had vast reach, with my leadership at the center.
OVERALL HIGHLIGHTS
Almost 300,000,000 impressions
$3.7M Media Value
10 supporting networks with 2,100+ linear hits
Custom content and creative activations across platforms for 25+ brands.
TODAY launch of International Women’s Day
SOCIAL HIGHLIGHTS
Using #HerstoryTimeNBCU, the entire NBCUniversal portfolio came together for a social media roadblock. Additionally, Laverne Cox herself posted across all her platforms reaching her 6m+ followers. The anthem was also posted and highlighted across digital platforms like TODAY.com and the NBC.com.
