SEASON 1
PRE-PREMIERE LAUNCH
With a legacy IP like Chucky, there is a large audience target to reach for awareness. We created custom content teasers to appeal to these targeted groups for both on-air and media buys. I oversaw these creatives as well as work with teams to reach our needed audiences.
Magic Homage Tease
Supervising Producer
Chucky: A New Generation
Supervising Producer
Chucky: Nostalgia
Supervising Producer
Pride of chucky
queer Horror
Realizing a the unique place the Chucky franchise holds within the LGTBQIA+ community, I oversaw the creation of custom content during Pride month to energize that fan base and begin to build buzz around the franchise coming to TV. This was part of the creative strategy to reinsert Chucky back into the cultural conversation.
The Pride of Chucky-Don Mancini
Supervising Producer
Pride of Chucky Tune-In
Supervising Producer
Pride of Chucky Interstitials
Supervising Producer
Behind-the- scenes
DIGITAL CONTENT
From parody BTS pieces to weekly inside the episode companion pieces, the Chucky audience was hungry for additional content. looked for continuous opportunities to create custom content to engage the loyal fanbase.
The Legacy of Chucky
Content Capture Producer
Chucky is a Diva
Supervising Producer
Inside Chucky
Supervising Producer
SEASON 2
THE SECOND COMING
PRE-PREMIERE LAUNCH
Season 2 Teaser Trailer
Creative Director
Season 2 Hero Trailer
Creative Director
Horror Focused Launch
Creative Director
SEASON 2
OUT-OF-THE-BOX CONTENT
Chucky Kill Count
Creative Director/ On-Set Director
Cinema Trailer
Creative Director
Horror Focused Launch
Creative Director
SEASON 3
chucky for president of tv & Streaming
With Season 3 of Chucky our goal was to hammer home the TV messaging and tune-in for the series. With such a well known IP the conversion from awareness to actual viewing continued to be a struggle. So as lead creative of the series, I combined this marketing effort with the storytelling of the series, creating a campaign that had Chucky “campaigning” for his own series.
Season 3 Overview
Lead Creative Director
Season 3 Hero Trailer
Lead Creative Director