SEASON 1
PRE-PREMIERE LAUNCH
With a legacy IP like Chucky, there is a large audience target to reach for awareness. We created custom content teasers to appeal to these targeted groups for both on-air and media buys.
Pride of chucky
queer Horror
Realizing a the unique place the Chucky franchise holds within the LGTBQIA+ community, we created custom content during Pride month to energize that fan base and begin to build buzz around the franchise coming to TV. This was part of the creative strategy to reinsert Chucky back into the cultural conversation.
Behind-the- scenes
DIGITAL CONTENT
From parody BTS pieces to weekly inside the episode companion pieces, the Chucky audience was hungry for additional content. We looked for continuous opportunities to create custom content to engage the loyal fanbase.
SEASON 2
THE SECOND COMING
SEASON 3
chucky for president of tv & Streaming
With a legacy IP like Chucky, there is a large audience target to reach for awareness. We created custom content teasers to appeal to these targeted groups for both on-air and media buys.