GIVE ‘EM SOMETHING TO TALK ABOUT: THE POWER OF FANDOM MARKETING

Before I start any project I ask, what does the internet want from this? Why do I ask that? Because understanding the cultural conversation surrounding your brand or project is the first step to creating a campaign that gives people something to talk about. And what essentially are groups of people talking about something?—Fans.

Fandoms are everywhere, and they exist in so many different iterations. Tapping into them allow our brands to tap into the current cultural conversations and allow you to create relevant marketing. Fandom at its core is not much more than word-of-mouth marketing. Fostering the power of fandom allows you to fuel fans to become your own brand ambassadors.