SCARE TACTICS
creative strategy
Imagine a show that brings together the situational cringe comedy of Jury Duty with the horror and social commentary of Black Mirror—-That is Scare Tactics. I wanted to create a campaign that blended together the cinematic, elevated storytelling of a Jordan Peele property with the humorous entertainment of a prank show.We showcased the show’s mass appeal by leveraging relevant cultural conversations that highlighted accessible entry points for a broad audience. We encouraged audiences to embrace the joy and entertainment that you can only feel when watching people get the sh*t scared out of them
Video Based LAUNCH CAMPAIGNS
Hero Trailer
Creative Lead
Social Paid Media Campaign
Creative Director
LAUNCH CAMPAIGN
Hero “First Look” Sizzle
Creative Lead
Scare Tactics in Space
Creative Director
Jordan Peele Horror Prank Fan Art
Creative Director