SCARE TACTICS

creative strategy

Imagine a show that brings together the situational cringe comedy of Jury Duty ​with the horror and social commentary of Black Mirror—-That is Scare Tactics. I wanted to create a campaign that blended together the cinematic, elevated storytelling ​of a Jordan Peele property with the humorous entertainment of a prank show.​We showcased the show’s mass appeal ​by leveraging relevant cultural conversations ​that highlighted accessible entry points for a broad audience.  ​We encouraged audiences to embrace ​the joy and entertainment that you can only feel when​ watching people get the sh*t scared out of them

Video Based LAUNCH CAMPAIGNS

Hero Trailer

Creative Lead

Social Paid Media Campaign

Creative Director

LAUNCH CAMPAIGN

Hero “First Look” Sizzle

Creative Lead

Scare Tactics in Space

Creative Director

Jordan Peele Horror Prank Fan Art

Creative Director

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