IT’S A FAN THING.
At SYFY it’s all about the fans. The brand is built on this core principle. This brand “fanthem”is the connective tissue through each campaign and initiative we create. The below content demonstrates my ability to understand and build a brand.
Live from Comic Con with Zachary Levi
Writer/Talent & Shoot Capture
It’s a Fan Thing
Writer/Producer/Editor/Color Correction
Fan-Made Brand Idents (Promax GOLD Winner)
Creative Director
WOMEN’S HISTORY MONTH 2020
The goal of this campaign was to create buzzy, attention grabbing moments across platforms to promote Women’s History Month in a much bigger way than it had ever been done in the past. As well as create a big moment for SYFY’s female content vertical, Fangrrls.
As the creative lead for this campaign, I created a unified brand strategy that spanned across all content and platforms. From movie marathons, to social content, to unique on-air bumpers, I helped to create a wholistic brand experience. The campaign was picked up by multiple press outlets including Variety and was featured as a top story on Promax’s Daily Brief.
Man-sel In Distress Movie Marathon
Writer/Creative Director
Forgotten Women of Genre Podcast On-Air Visualizers
Creative Director/Writer/Editor/Audio Design & Capture
20 Women to Watch in 2020 Special Promo
Writer/Creative Director
Fangrrls Brand IDs (Promax Winner)
Creative Director/Writer/Editor
With the success of Women’s History Month 2020, I saw an opportunity to continue to create diverse content under a wholistic campaign. I created a brand-first initiative across platforms, giving ALL fans a place at SYFY to celebrate the things they love no matter what.
All content was created in house with limited resources and budget, but the impact was huge. This initiative set up structure across NBCUniversal for future initiatives.
Xena Pride Interstitials
Creative Director/Producer/Editor
“Eaper” Fan Pride Interstitials
Writer/Producer/Editor/Creative Director
Pride Anthem Spot 2020
Creative Director/Producer/Editor
#WayhaughtWednesday Wynonna Earp Marathons
Writer/Producer/Editor/Creative Director
During the COVID-19 lockdown, SYFY wanted to continue to be a home for fans to find comfort in the things they love, during this tough time. As creative lead on this campaign, my goal was to create content, on-air and off, that united fans from their couches, through themed movie and series marathons, interstitials, and bespoke content. We hoped tp keep our audiences safe at home but still staying united as fans no matter where they were.
Hang In. Geek Out. Hero Trailer
Writer/Creative Director
Talent based “watch along” marathons
In addition to the multiple movie and series marathons highlighted in our hero trailer, we also created custom campaign“watch alongs” with cast of two beloved SYFY shows Wynonna Earp and Xena: Warrior Princess. This content was captured early on in quarantine, and I had to navigate Zoom capture and use content in new and innovating ways.
Hang In. Geek Out with Xena: Warrior Princess
Creative Director
Hang In. Geek Out with Wynonna Earp
Creative Director
multi-platform content
Beyond marathons and stunts, we wanted to make sure we were connecting to our audiences by engaging their inner fan during difficult times. Asking fans to show their “it’s a fan thing,” while in quarantine.
User Generated Fan Content
Producer
San Diego Comic Con is SYFY’s Superbowl. With the pandemic, came the cancellation of the SDCC, so SYFY created a new way to celebrate fans through SYFY Fan Fest. With this initiative we tried to reach fans by creating content that reflected the current state of the world but with a SYFY twist.
Fan Fast Hero Trailer
Writer/Supervising Producer