SYFY FANGRRLS
SYFY Fangrrls was an editorial first and web based brand that I was tasked to rebrand as a social media content brand. I spearheaded the new creative strategy for the overall design and social content development.
ORIGINAL CONTENT SERIES
Working closely with the editorial team, I created and developed numerous weekly and monthly social first content series. The goal was to focus content on editorial features and extend our reach through social executions. The content ranged from curated IG stories and reels content to longer form video for all platforms.
Women Crush Wednesday Series
Creator/Editor
The Boulet Brothers on Female Serial Killers
Creative Director/Editor
Makeup Tutorials for the Genre Audience on Instagram
Editor
The Marvelous Butts of Marvel Instagram Reels Content
Creator/Editor
XENA 25: PODCAST
Trying to innovate outside of traditional editorial articles for Fangrrls, I created and produced an original podcast that celebrated the 25th anniversary of Xena: Warrior Princess with a social first approach. With the help of talent we created podcast visualizer that promoted both the content on editorial and social for the month.
Xena 25: Ted Raimi
Creator/Producer
Xena 25: Bruce Campbell
Creator/Producer
Xena 25: Lucy Lawless
Creator/Producer
Xena 25: Fan Roundtable
Creator/Producer
NBCU SYMPHONY
With the success of the rebrand, the company looked to Fangrrls to partner for company wide promotional opportunities like the Dreamworks release of The Croods: A New Age.
Fangrrling over The Croods
Creative Director