Harley QUINN
When SYFY acquired Harley Quinn, the goal was to make it to feel fresh and new like one of its originals. To accomplish this, I created a strategy that highlighted the famous cast and celebrated all the things fans love about this well known IP. Ultimately, the campaign was a success, brining in ratings higher than most of our originals.
SOCIAL STRATEGY
Leveraging the large followings on social media of our very famous talent, we created custom social content that highlighted each character for the cast to share. This social first content created buzz and awareness among their followers.
BTS CONTENT
To continue to highlight the talent in this show, we created BTS content that brought our actors “real” faces to the foreground, offering fun and relatable moments about their animated characters.