SEASON 4
After a long hiatus and possible cancellation, this fanbase fought to save their show, going as far as buying billboards in Times Square. This passionate fanbase is what the SYFY brand is all about. We embraced this fandom, focusing on the story of the fans to help expand the overall message of the SYFY brand.
As creative lead, I was responsible for crafting messaging, design, and overall creative strategy. The launch occurred during the COVID quarantine, adding an additional layer of complexity and obstacles to launching a show during a pandemic. This pushed for us to think outside of the box and launch the show in a way we had never done before.
PRE-PREMIERE
We knew we had something special with this show and wanted a campaign that reflected that. It was important to get out the story of the fight that this passionate fanbase underwent. Enticing new audiences to find out what all the fuss was about and ultimately growing our audience.
Fight Like An Earper
Creative Director/Writer/Producer
FAN ACTIVATIONS
We wanted to make sure we were giving back to fans throughout the campaign all while using their fandom as major marketing tool for the campaign. Hoping their passion and buzz would connect with potential new audiences.
Season Four Fan Art Contest
Worked with Design team to lead this contest.
We launched a contest for fans to create the hero poster for the fourth season. Working with the showrunner, we chose a winner. The runner ups were featured throughout the campaign on various platforms.
Partnering with Buzzfeed- we brought fans together during the pandemic through a virtual “Happy Hour” that was “Zoom bombed” by the cast and creator sharing the first trailer of the season.
SYFY & Buzzfeed Happy Hour Trailer Release Party
Event Lead Producer
San Diego Comic Con Wynonna Earp Panel
Event Producer/Writer/Director
With such a passionate fanbase it only made sense to reach the fans at SDCC. Since we were still in quarantine, we had to reinvent the fan experience. We created custom reels, games, and even sourced questions from fans through social platforms.
LAUNCH
Drawing parallels from the in-world journey of the season of and the real life narrative of #fightfoyrwynonna, we excited the superfans for the new season they fought so hard for by leaning into the cast and characters that make the series so successful.
Season Four Hero Trailer
Creative Director
Watch Party Tune-In
Creative Director/Producer/Talent Capture
POST PREMIERE
After premiere, we created episodic content that allowed us to keep new and old fans engaged throughout the season with an official podcast and episode specific inside the episode companion pieces.
The Official Wynonna Earp Podcast
Producer/Co-Host
Longform Episodic Behind the Scenes
Creative Director/Producer/Talent Capture